
SERVICES
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Strategic Leadership
Guiding companies through pivotal moments with clarity and direction
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Vision & strategy development
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Business model innovation
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Quick-scans & turnarounds
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Commercial Growth
Driving revenue and market expansion with solid and lasting strategies
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Go-to-market strategy development
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Market-driven innovation
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Value proposition creation

People-driven Change
Cutting through complexity to deliver momentum and measurable progress
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Organization design & restructuring
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Transformational growth initiatives
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Program & change management
Coaching & Mentoring
Personalized guidance to enhance leadership and team dynamics

ABOUT
With change as a constant, I help tech scale-ups and midsize companies navigate growth, change and complexity toward commercial success – not by putting out fires, but by design and typically at pivotal moments: When leadership changes, markets shift, or new growth phases begin.
Having a broad, multidisciplinary background, I think end-to-end, break down silos and connect diverse perspectives. Adding business acumen, analytical and people skills, I link strategy to execution and align people with performance, driving sustainable impact and financial results.
Tailoring my approach to the unique demands of each challenge, I add value as fulltime CEO, fractional or interim leader, strategic advisor or non-executive board member, working closely with management teams, founders and investors across all stages of the business lifecycle.
- Rik Bakker


















